ARMIE

Hire an army of vetted UGC creators.

Book UGC videos or have trained creators run daily TikTok & Instagram accounts for your brand. Swap anyone, keep the account.

Get startedBook a UGC video →

100M+ views in one month

2.5B+ total views · 145K+ videos · 19M+ app downloads · $0.14 avg CPM

No contracts · cancel anytime

Platform

One platform for all your UGC needs

Creators trained by organic growth engineers to make videos that feel like a real recommendation.

25,000+ trained creators

A fast-growing pool of academy-trained creators ready to grow your users or sales.

Organic growth strategists

An in-house team of social growth engineers who know what goes viral.

Flexible options

Book UGC videos, choose UGC accounts, or have us manage it end to end.

Live tracking dashboard

Every post, view and comment in one place so results are easy to measure.

Two tiers of creators

Proven quality. Fresh potential.

Vetted

Quality-verified, proven results, paid ad ready.

Best for paid ads and scaling.

  • Quality-verified, proven results
  • Priority matching
  • Paid at the creator's rate

Trainee

Academy-trained and coached, building their craft.

Best for testing ideas on a budget.

  • Free (no creator fee)
  • Academy-trained and coached
  • Fresh faces and styles
  • Quality still developing
  • Max 2 UGC videos or 4 weeks on accounts per brand

Trainees are rated by brands and promoted to Vetted when they earn it.

How it works

Content now, or a content engine.

Book UGC videos

Set a budget, get matched with vetted creators within 24 hours, and get your video in as little as 1 day. Videos up to 90 seconds.

Or choose a free Trainee for portfolio exchange: up to 2 videos per brand.

Book a video →
B
@brand.daily
48,210
Followers
1.2M
Likes
86
Posts
Posted today · 12-day streak
Views, last 14 days
412K

UGC accounts

Trained creators launch and post daily on dedicated accounts for your brand. Swap anyone, keep the account.

See plans →

Our tracker

See what's working for your competitors, faster.

Daily views for you vs competitors, with every spike traced back to the post that caused it.

ARMIE Competitor intelligence
September 1–30 · Demo data
All creators · September 2026

Performance

Views

25.0M

Your company

Engagement rate

6.24%

Likes

1.1M

Comments

42.8K

Shares

86.4K

Videos posted

205

112 TT · 93 IG

Creators

12

Shares / 1K views

3.5

Performance over time

Bars: videos posted per day. Lines: views gained each day.

Peak day

4.8M

Sep 18, 2026 · Your company’s best single day.

Posting activity

Last 12 weeks

Mon
Tue
Wed
Thu
Fri
Sat
Sun

Top posts

Sorted by views · September

Your company · Sep 18
Wait until you see the ending
4.8M
views
Competitor 1 · Sep 9
POV: you finally found your routine
3.2M
views
Competitor 2 · Sep 25
The results speak for themselves
2.6M
views
Competitor 1 · Sep 27
Adding this to my routine
942.5K
views

Trending competitor hooks

UGC vs traditional

A better use of your budget

UGC creators are performance-focused, while traditional influencers are branding-focused.

Speed
UGC creators
Responsive creators you can book and brief in a single day
Traditional influencers
Busy schedules and talent managers can make hiring slower
Cost
UGC creators
Priced on the content produced, not on follower vanity metrics
Traditional influencers
Fees scale with audience size, whether or not the audience converts
Performance
UGC creators
Past performance and sample work are visible before you commit
Traditional influencers
Unpredictable results and better for branding
Scale
UGC creators
Hire hundreds of creators in under a week
Traditional influencers
One partnership can take weeks of negotiations
Content rights
UGC creators
Unlimited usage rights included, always
Traditional influencers
Usage rights negotiated and priced per post

Pricing

Simple pricing, two ways to work

Plans cover the platform, tracking and matching. Creator pay (per post, CPM or retainer) is set by you and billed separately, plus a 20% platform fee. Trainee slots have no creator fee.

Starter

$199/mo

+ creator fees

Billed monthly

  • Up to 5 creators live
  • Vetted and Trainee creators
  • Live post tracker
  • Competitor tracking (1 brand)
Get started
Most popular

Growth

$499/mo

+ creator fees

Billed monthly

  • Up to 50 creators live
  • Unlimited tracked posts
  • Priority matching within 24h
  • Competitor tracking (3 brands)
Get started

Managed

Custom pricing

Tailored to your goals

  • Fully managed by the ARMIE team
  • Dedicated growth strategist
  • Briefs, scripts and QA handled
  • Everything in Growth

Mix Vetted and Trainee creators. Trainee slots run up to 4 weeks.

Creator replacement guarantee: if a creator misses 3 days in a row, we replace them within 48 hours at no extra cost. The account, followers and content stay with your brand.

Creator pay is set by you and held in your wallet until posts are verified. 20% platform fee on creator spend covers vetting, matching and replacements.

Questions, answered

Frequently asked questions

Every video comes with unlimited usage rights. Use it anywhere, forever: organic, ads, website.

Are you a creator? Join the ARMIE squad

Get paid to make content for brands you love. Free training included.

Join as a creator